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Engineer. Operator. Founder.MOON SHERPA / LABS

Austin
Archuleta.

I’m the founder of Moon Sherpa Labs and Follow Up Ace. I build software with the perspective of someone who has led engineering teams, run a real estate business, and worked inside legal operations.

  • Austin, Texas
  • Founder & AI Solutions Architect
  • Building since 2012
The perspective

The code matters.
So does the work.

Engineering foundation: Cockrell School of Engineering, The University of Texas at Austin.

I started my career building software. At Scanther Mobile, that meant taking a mobile app platform from an idea to a company, a CNBC appearance, and an acquisition. At Advice Interactive Group, it meant leading a team of developers, engineers, and designers shipping enterprise SaaS.

Then I spent five years running a real estate team and lead generation platform in Austin. I experienced the gaps between the tools a business buys and the work people actually need to get done. That operating experience still shapes how I build.

Today, Moon Sherpa Labs brings those perspectives together: an engineering foundation from UT Austin, experience leading teams, and hands-on work across real estate and legal operations. I work directly with clients, from understanding the problem through building the system.

Talk through your project Moon Sherpa on LinkedIn (opens in a new tab)
2012 → Today

A builder’s
through line.

Mobile products. Enterprise teams. Real estate operations. Connected AI systems.

  1. Scanther MobileCo-Founder

    Built a mobile app platform from scratch. The company was featured on CNBC’s Mad Money with Jim Cramer. Filed 3 utility patent applications and sold the company to Advice Interactive Group.

  2. Advice Interactive GroupChief Development Officer

    Led 13+ developers, engineers, and designers building enterprise SaaS products. Scaled nearshore resources in Colombia and helped the company win the 2017 IMPACT Award.

  3. Austin Local TeamOwner & Team Lead

    Ran a real estate team and lead generation platform in Austin. Built the technology and operating systems behind the team, with firsthand experience of the tools and handoffs agents depend on.

  4. Archuleta Law FirmAI Solutions Architect

    Built a legal intake workspace connecting voice, chat, SMS, documents, and structured AI triage. Staff review the collected context and control follow-up through explicit automation settings.

  5. Follow Up AceFounder

    Built Follow Up Ace around contact priorities, reviewed outreach drafts, and CRM notes and tasks. Its shared assistant connects with Follow Up Boss, Claude, ChatGPT, and iPhone; read-only voice access brings pipeline context into the conversation.

Experience made tangible

You can explore the work.

The portfolio shows how product strategy, system integration, and software development come together in real projects.

AI systems & CRM workflows

Follow Up Ace

Shared assistant access, contact priorities, reviewed drafts, and connected CRM notes and tasks. Built around the work an agent needs to do next.

Read the case study : Follow Up Ace
Data & system integration

Zabalist

Public records, entity resolution, and search brought together in a property intelligence platform. A practical interface over a complex data foundation.

Read the case study : Zabalist
Full-stack & operational software

Sun Tile Corporation

ERP continuity, AWS migration, and improvements to the job pipeline and receivables dashboard. Software connected to the daily operation of a business.

Read the case study : Sun Tile Corporation

A useful tool earns its place.

Sometimes the answer is automation. Sometimes it is AI. Sometimes it is a better spreadsheet. The choice starts with the job the system needs to do.

Interfaces
Next.js · React · TypeScript · Vue.js
Systems & data
Node.js · Python · PostgreSQL · Redis
AI & orchestration
OpenAI · Anthropic · MCP · LangGraph · LangSmith
Infrastructure
Vercel · AWS
Working together

A direct line
to the builder.

Our first conversation starts with your operation: what people do, where the work gets stuck, and what a better day would look like. That gives us something concrete to design around.

Bring a workflow you want to improve.

A repeated task, a difficult handoff, or an important system that no longer fits. We can work from a real example to identify a useful first step.

Bring a technical decision you need to make.

A product direction, an integration, a vendor choice, or a system that needs attention. My engineering leadership and product experience inform the tradeoffs we will work through.

Explore fractional CTO support
Bring the context your team already has.

The tools you use, the steps your staff follow, and the points where someone needs to review a decision. Those details shape an implementation people can use.

Real estate CRM workflows Legal intake systems
Let’s talk about the work
Keep exploring
01

Explore the portfolio

Open the projects, see the interfaces, and read the decisions behind each build.

Explore
02

Build something useful

A focused application or an operational system, shaped around how your business works.

Explore
03

Make the next technical decision

Senior engineering perspective for architecture, product direction, and delivery.

Explore