Question 1

What is AI agent orchestration?

Accepted Answer

AI agent orchestration is the coordination of multiple autonomous AI agents to complete complex, multi-step tasks. A planner agent decomposes a goal into subtasks and delegates each to a specialist subagent with the right tools and context. Agents run in parallel or sequence, hand off results, and course-correct automatically—with human review at critical decision points. The result is end-to-end task completion without manual intervention at each step.

Question 2

What is an MCP server?

Accepted Answer

An MCP server is a standardized interface built on Anthropic's Model Context Protocol that exposes your business tools—CRM actions, database queries, email sending, API calls—to AI agents in a secure, typed way. Instead of writing custom integration code for every AI model, an MCP server lets any compatible AI agent call your tools using a common protocol. Moon Sherpa Labs builds production MCP servers as part of agentic AI system deployments.

Question 3

What is legal intake automation?

Accepted Answer

Legal intake automation uses AI to handle the first steps of converting a prospect into a signed client without manual staff time at each step. An AI system answers or transcribes inbound calls, extracts case details, scores the lead against your firm's intake criteria, checks your conflict database, and routes qualified leads to the right attorney automatically. The result is faster response times, consistent qualification, and higher case conversion—without adding intake headcount.

Question 4

What's your background?

Accepted Answer

Our founder has been on your side of the table—running a real estate practice and managing operations at a law firm. We build solutions for how businesses actually work, not how developers think they should work.

Question 5

What if I'm not sure what I need yet?

Accepted Answer

That's fine. We'll map out your workflow, identify bottlenecks, and figure out if technology is even the right solution. Sometimes it's not.

Question 6

What is Follow Up Ace?

Accepted Answer

Follow Up Ace is an AI agent assistant for real estate teams using Follow Up Boss CRM. It automates follow-up tasks, scores leads with AI, and exposes 100+ CRM tools to Claude and ChatGPT via an MCP server—so agents can manage their pipeline by voice or chat.

Question 7

What is a fractional CTO?

Accepted Answer

A fractional CTO is an experienced technology executive who works part-time or on a contract basis instead of as a full-time employee. They provide senior technical leadership—strategy, architecture, team building, vendor decisions—at a fraction of the cost of a full-time hire. Fractional CTOs are especially valuable for startups, growth-stage companies, and founder-led businesses that need real technical expertise without a full-time executive headcount.

Question 8

What is real estate automation software?

Accepted Answer

Real estate automation software handles lead follow-up, CRM data entry, pipeline updates, and appointment scheduling without manual work at each step. Modern real estate automation uses AI to score leads by intent, draft personalized follow-ups, route new inquiries automatically, and surface high-probability contacts before they go cold. The result is more closings from the same lead volume, without adding staff. Moon Sherpa Labs builds real estate automation on Follow Up Boss via Follow Up Ace.

Question 9

What is business process automation?

Accepted Answer

Business process automation (BPA) uses software to handle repetitive, rule-based tasks—data entry, document routing, approvals, notifications, and system updates—without human intervention at each step. Modern BPA combines traditional if/then workflow rules with AI decision nodes that can handle exceptions, classify documents, score leads, and draft responses. The result is faster processing, fewer errors, and staff time redirected to work that actually requires judgment.

Question 10

Does Moon Sherpa Labs build HIPAA-compliant software?

Accepted Answer

Yes, we have extensive experience building HIPAA-compliant systems for law firms and healthcare-adjacent businesses. This includes secure client portals, document processing, voice AI intake systems, and communication workflows that meet compliance requirements. Not legal advice—consult qualified counsel for your specific compliance needs.

Question 11

Is AI HIPAA compliant for law firms?

Accepted Answer

AI can be HIPAA compliant for law firms when it is purpose-built with specific safeguards: a signed Business Associate Agreement (BAA) with the AI vendor, encrypted storage and transmission of protected health information (PHI), role-based access controls, audit logging, and data minimization. Consumer AI chatbots—including standard ChatGPT and similar tools—do not offer BAAs and are not compliant for use with client health data. Purpose-built legal AI systems deployed on BAA-covered infrastructure (Azure OpenAI, AWS Bedrock, Google Vertex AI) can meet HIPAA requirements when properly configured and built with application-layer compliance controls.

Question 12

What is the difference between an AI agent and a chatbot?

Accepted Answer

A chatbot responds to a single prompt with text and typically has no memory or tool access—it answers, and the interaction ends. An AI agent receives a goal and executes it: decomposing the task into steps, calling external tools (CRM, database, APIs, email), running multiple steps without a human prompting each one, and delivering a completed outcome. Chatbots answer questions; AI agents do work.

Question 13

How much does it cost to build an internal AI tool?

Accepted Answer

The cost to build an internal AI tool depends on four factors: scope (what tasks the tool handles), integrations (how many existing systems it connects to), data infrastructure (whether you need fine-tuning or RAG pipelines), and compliance requirements (HIPAA, SOC 2). No-code AI integrations typically start around $2,000–$10,000. A focused single-workflow AI agent runs $30,000–$80,000. A multi-agent orchestration system with several integrations typically costs $75,000–$200,000 or more. Enterprise platforms with compliance requirements run higher. Moon Sherpa Labs provides detailed scoping before any commitment.

Question 14

How do you automate Follow Up Boss?

Accepted Answer

To automate Follow Up Boss, connect it to trigger-based workflows using its REST API, Zapier integration, or an MCP server. The quickest path is native Action Plans for drip sequences—no technical setup required. The most powerful path is an AI agent with MCP tool access: the agent reads CRM history, scores lead intent, drafts personalized messages, updates contact stages, and runs follow-up sequences autonomously without manual steps. Follow Up Ace by Moon Sherpa Labs provides 100+ pre-built Follow Up Boss tools for Claude and ChatGPT via MCP.

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